“Bass Gawd”:
Album Art and Merchandise for a Music Artist
Target Audience:
Adults and teens who listen to bass music and go to EDM events are the target market.Background:
This project features album art for an artist’s music release, as well as merchandise, a digital GIF for email and social media marketing, a lyric video, and a black light poster.Software Used:
Illustrator, Photoshop, After EffectsDesign Problem:
I developed the Design System which creates graphics which can be portrayed using different parameters for digital and print publishing as well as apparel. The graphic is for a track called “Thk Ba$$ Gawd” (i.e. “Thank Bass God”) and features acoustic levitation and sacred geometry cymatics. The color pallet includes colors for black light reactive poster printing production..Design Process:
Speakers and sacred geometry cymatics were created in Illustrator, then composited in Photoshop. A lot of research was performed on different cosmologies and mythologies. In addition, different layer styles were experimented with. A simple more pictogram style was used for the apparel printing as well as the lyric video clip.Lyric Video Clip and GIF
![](https://freight.cargo.site/t/original/i/d48d5b87c9bef8608372b33ee6edef79bfb66bc1693c25d3191cfac0f8ed4188/Bass-Gawd-Gif-redo.gif)
Design Solution:
I also used this project to be more mindful of print production versus digital production, productdesign, and marketing. I plan on getting the blacklight poster printed and then photographed in the future.
Album Art
![](https://freight.cargo.site/t/original/i/a0caa661cef4ed0fcf19dad2bfc86ed1b0fadf0a93e77ac4c840d62512643f7c/record-mockup-5.jpg)
![](https://freight.cargo.site/t/original/i/d0a2edeb3c1017c1d6019b8d73d47104d10a2835d55b956c41e8655505f129e7/record-mockup-4.jpg)
![](https://freight.cargo.site/t/original/i/7db6d405e8cdb3a3ca282adb880e0ca57519f4d2f111321a4f30e5ff2e89096d/record-mockup-3.jpg)
![](https://freight.cargo.site/t/original/i/68bfdf409e1e5b5ab3eb6a1d8d73de4fa3286980375a2a9840679f89c2747f38/Media-player-bass-mockup.jpg)
![](https://freight.cargo.site/t/original/i/3b61d085c198fbce61e88eaefc50ef2c96c016d447649cef78fa5d88c60fd620/vinyl-mockup-1.jpg)
![](https://freight.cargo.site/t/original/i/285c4222ff268f072cf1c402d96b7e5e323035b13c75f15f7955f91acda06117/Artboard-1.png)
![](https://freight.cargo.site/t/original/i/9f593530bd110fc0d0c6270c7cc61c50b7847aa926f787eb035c63e89a0df38d/Artboard-2.jpg)
Black Light Poster
![](https://freight.cargo.site/t/original/i/4e6b0bd0ac481ca91a4480e088f2166b59e4a4b6e61c4cf6098a2b633e1ae2a3/Poster-Mockup-bass-gawd-smaller.jpg)
![](https://freight.cargo.site/t/original/i/5eceddc712be1bc56164ea241f4195b21ef3e4b98538bf171d339fa61ab3a44c/Bass-Gawd-Poster.jpg)
Mass Customization Merchandise/ Apparel
![](https://freight.cargo.site/t/original/i/e1dfc67a158f417c6d946dfdbee6297668601f8c9f792dc8461e103ed461ccdb/mockup-sweatshirt-bass-gawd.jpg)
![](https://freight.cargo.site/t/original/i/4c09e98aac4919151d6bc5178337f23f723a105e1a19d0bab5f94ab3c1467693/Leggings-MockUp-PSD.jpg)
![](https://freight.cargo.site/t/original/i/4ab9105b25d6a3a530eebfd8817f19e297746bbfde027c13eaa10edfe357b9f2/Mockup-2-FINAL-trans.jpg)
Process Sketches and Moodboard
![](https://freight.cargo.site/t/original/i/be8bcb25a09b5fdba1a774a0c2cef36d4b14b4b57d20e9d9231dd2740b47c83a/IMG_1321.jpg)
![](https://freight.cargo.site/t/original/i/d1a5e8aa2ed2acb7b19d715366da75ce8a5b70f537a49dab6182ea49492bf279/images.jpg)
![](https://freight.cargo.site/t/original/i/845530b27438454a6e970ada86c531b75bfe752f219d3617dcccdb100a5efd28/IMG_1320.jpg)
![](https://freight.cargo.site/t/original/i/51c36e903c8ed45b6bbddc8a08c31d2dd3eb19b169bdf9badb12d0faf6133809/scaled_full_7be6515fabd751829f49.jpg)
![](https://freight.cargo.site/t/original/i/47f1d50095eb333a61bc30ccf1dd52b17a4daa08281dc2e89e6dbd08a1ecad26/IMG_1330.jpg)
![](https://freight.cargo.site/t/original/i/4bd5e52ea62ce2aca0a80ca07743db20f96e0f1ae55e41df8d77e48114e9fc0f/Artboard-1.jpg)
![](https://freight.cargo.site/t/original/i/f7329f72663edee080c88505a4d65ff6c7e5cbc375616d6a84048128e2310433/IMG_1329.jpg)
![](https://freight.cargo.site/t/original/i/40003172aef815ce3f04d20efa7672cedbb627a922c4cf4e061ca94ba7fcad5a/IMG_1325.jpg)
![](https://freight.cargo.site/t/original/i/972d37fecd55b027d44168c81f51b730ffb00ca4cd22c66a6ca2305c8feb6a77/IMG_1324.jpg)