“Bass Gawd”:

Album Art and Merchandise for a Music Artist

Target Audience:

Adults and teens who listen to bass music and go to EDM events are the target market.

Background:

This project features album art for an artist’s music release, as well as merchandise, a digital GIF for email and social media marketing, a lyric video, and a black light poster.

Software Used:

Illustrator, Photoshop, After Effects

Design Problem:

I developed the Design System which creates graphics which can be portrayed using different parameters for digital and print publishing as well as apparel. The graphic is for a track called “Thk Ba$$ Gawd” (i.e. “Thank Bass God”) and features acoustic levitation and sacred geometry cymatics. The color pallet includes colors for black light reactive poster printing production..

Design Process:

Speakers and sacred geometry cymatics were created in Illustrator, then composited in Photoshop. A lot of research was performed on different cosmologies and mythologies. In addition, different layer styles were experimented with. A simple more pictogram style was used for the apparel printing as well as the lyric video clip.

Lyric Video Clip and GIF

Design Solution:

I also used this project to be more mindful of print production versus digital production, product
design, and marketing. I plan on getting the blacklight poster printed and then photographed in the future.